Dubai Shopping Festival 2012 in Full Swing

This year’s Dubai Shopping Festival has attracted thousands of tourists to the city and it’s not just the shops and malls that are enjoying the increase in business; hotels and tourist attractions are also enjoying the tourism surge.

Many travellers from the UK, China, India and the GCC book their Dubai holidays in January especially for the event so they can take advantage of special discounts, entertainment and tax-free purchases. Dubai hotels located next to the shopping malls are benefitting from shopaholic guests who are keen to grab a bargain during the month-long event.

A spokesperson for Kempinski Hotel, Mall of the Emirates, said that the festival is a key period for them as shoppers enjoy luxury holidays in the city.

“We have seen an increase in bookings from the GCC during the DSF period for leisure visits to Dubai,” he noted.

“We expect that most of these guests have come to experience the shopping festival.”

Dubai shopping festival 2012 opening
Image by: jack n’d box, on Flickr

This year’s festival with the slogan ‘One Family, One World, One Festival’ is the 17th edition and visitors can enjoy a wealth of entertainment including musical shows, international fashion shows, street performances, themed carnivals, nightly fireworks, artists’ performances, film festivals, and cultural events that reflect Dubai’s charm and hospitality.

Leila Suhail, the CEO of the Dubai Events and Promotions Establishment (DEPE), said that four million people attended the festival in 2011 including 884,660 tourists from regional and international countries who took holidays to Dubai during the festival month.

“The Dubai Shopping Festival plays a major role in supporting the economy of Dubai and boosting it in various sectors,” explained Suhail.

Perfume shop, Dubai shopping festival
Image by: zeddy1200, on Flickr

Approximately 6,000 shops and 50 shopping malls are taking part in the 2012 event and retailers are offering up to 75 per cent discounts on a variety of products including clothes, perfumes, jewellery, major brands, watches, electronics, carpets and crafts, enabling tourists to take home a choice of souvenirs from their holiday in Dubai.

Global Village , Dubai
Image by: Chu❤, on Flickr

As well as receiving significant discounts at shops and malls, visitors enjoying Dubai holidays during this festive shopping month will also have the chance to win some fantastic prizes throughout the duration of the festival. Prizes include as a LX570 car and Dh.100, 000 in cash in the Lexus Mega Raffle and the chance to win 21kilos of gold worth Dh.4.5mn through raffle draws with The Dubai Gold and Jewellery Group.

The Dubai Shopping Festival runs from 5th January to 5th February, 2012 and is widely celebrated in thousands of venues across the city.