15th Dubai Summer Surprises Festival in Full Swing

The 15th edition of the Dubai Summer Surprises (DSS) festival is currently underway in the emirate and visitors were treated to a spectacular opening ceremony on 14th June, 2012.

Thousands of local residents and tourists taking Dubai holidays are joining in with the month-long celebrations and during the opening ceremony at Modhesh World at Dubai World Trade Centre, they enjoyed impressive acrobatic shows, laser displays and a fantastic parade at Hall Number 6 of the trade centre.

The annual festival is aimed towards families planning holidays to Dubai and the event also attracts thousands of local residents and visitors of all ages.

Dubai Summer Surprises
This image in flickr thanks to worldtraveller5, on Flickr

Dubai Summer Surprises runs from 14th June to 14th July, 2012 and during the festivities, holidaymakers can enjoy entertainment including, live music, parades, puppet shows, exhibitions, sports and games, competitions, discounts, store promotions, raffles and much more.

Younger visitors can watch stage cartoon shows including The Smurfs, Hello Kitty, Barbie, Sponge Bob, Ice Age, Charlie and Lola, and Teletubbies.

Over 6,000 retail outlets participate in the event by offering special promotions, prize giveaways, or discounts to customers.

Tourists who are looking to indulge during their holidays in Dubai can take advantage of the Dubai Spas Promotion where premium spas in the emirate such as Spa Zen, The Rixos Royal Spa, Softouch Spa, and Amara Spa are offering a wide range of discounts on pampering treatments and services.

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The annual festival is organised by the Dubai Events and Promotions Establishment (DEPE) and is aimed at families taking luxury holidays across the GCC. The summer event also helps increase occupancy levels for Dubai hotels during their “weaker” tourist season.

The first Dubai Summer Surprises took place in 1998 and attracted 600,000 visitors who spent Dh850 million. Last year, the festival recorded four million visitors and they spent Dh8.8 billion during the month-long event.

Visitors will have the chance to win a selection of prizes during a Dubai holidays, including a Nissan Patrol and AED 150,000 in cash in the weekly DSS Grand Raffle; weekly prizes at the Festival Centre such as AED 50,000 DFC gift vouchers and a grand prize of a Jeep Wrangler Sahara Unlimited; and an Emirates Airline return economy ticket to any Emirates Airline destination in the weekly MasterCard joint-promotion.